Project Runway

  • Project Runway SA generated a total event media return for Season 1 of R 307.58M.

  • Biggest contributor was social media providing more than 50 000 mentions across the 55 defined profiles.

  • PR was driven by print articles published in highly distributed newspapers such as Sunday Sun and Sunday Times. Ndalo media related sources added another   R 2M in terms of PR media return.

  • Overall, across all 13 episodes, 2 061 245 unique viewers (unduplicated) watched the premier and repeat broadcasts of Project Runway-SA.

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